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Project Background Before Implementation
Song Hotpot, a rising flagship hotpot brand under the Jiumaojiu Group, has rapidly emerged as a representative of next-generation hotpot dining since its launch, driven by a youthful brand positioning and strong product innovation capabilities. Beyond its distinctive dining scenarios and immersive customer experience, Song Factory Tea, the brand’s in-store freshly made beverage offering, has become one of Song Hotpot’s signature “check-in” highlights. It has garnered enthusiastic consumer feedback such as “I genuinely love Song Factory milk tea—it’s a must-order every time” and “I’ll even grab a cup to go when passing by, even if I’m not dining in.”
With its forward-looking strategy and advanced digital capabilities in chain restaurant operations, the Jiumaojiu Group recognized that as Song Factory Tea matured, further intelligent upgrading was required to deliver higher-quality, more consistent freshly made beverages at scale. To this end, Song Hotpot partnered with TEDIA Technology, introducing an intelligent beverage dispensing solution into its freshly made beverage operations. By ensuring precise, cup-by-cup replication of R&D-level flavor profiles alongside extreme operational efficiency, the collaboration has created an innovative revenue growth model for freshly made beverages within the hotpot dining context—serving as a best-practice case for the intelligent upgrade of the “meal + freshly made beverage” model.
Project Implementation and Investment
TEDIA Technology delivered a comprehensive intelligent beverage solution covering equipment, systems, and customer success services. By integrating device management, recipe management, and end-to-end data acquisition and upload, the solution intelligently optimized Song Factory Tea’s beverage production process—significantly improving operational efficiency and product quality while unlocking greater flexibility for expanding beverage SKUs.
1. Requirement Analysis and Scenario-Based Testing
Based on the current status and development needs of its freshly made beverage business, Song Hotpot put forward clear optimization directions and requirements: reduce labor dependence, standardize production to restore the high quality of freshly made beverages, and eliminate large-scale milk tea production areas to cut rental costs.
Starting with pilot stores, TEDIA conducted in-depth on-site analysis at Song Hotpot locations. On one hand, it comprehensively tested beverage raw materials—including tea bases, dairy products, and syrups—evaluating parameters such as density, flow characteristics, and thermal stability. On the other hand, TEDIA assessed real-world operating scenarios, including store layouts, beverage recipes, peak ordering periods, and existing production workflows.
Throughout the research and testing phase, TEDIA worked closely with Song Hotpot’s beverage R&D team. Centered on the core objectives of lowering labor costs and improving standardization, both parties jointly refined an intelligent beverage dispensing solution truly suited for chain hotpot restaurants. Given store space constraints, a compact desktop-format machine was selected. The equipment’s functional modules, physical structure, and capacity were iteratively optimized in accordance with Song Hotpot’s requirements for beverage quality and production efficiency—gradually forming a solution fully aligned with its operating model.
2. Equipment Finalization and Optimization
The desktop equipment provided by TEDIA for Song Hotpot has replaced the original large-scale milk tea production areas and can be flexibly placed in the back kitchen. While adapting to the existing store space, Song Hotpot also leverages TEDIA’s intelligent beverage dispensing equipment to deliver professional-grade dispensing performance: multi-channel simultaneous dispensing, ultra-precise output (average error <1g/<1%), and high capacity (200+ cups per hour). This has enabled the intelligent upgrading of Song Factory Drinks from “tasty” to “fast and tasty in every cup”, bringing a superior beverage experience to consumers.Powered by the TEDIA APCP system, the solution enables full lifecycle data capture—from recipe R&D and application, to per-cup output details, ingredient consumption, refilling and disposal, and food safety cleaning records. All data is uploaded to the enterprise data warehouse, providing strong analytical support for intelligent R&D and data-driven decision-making.TEDIA enforces stringent food safety standards across product design and manufacturing. All food-contact components are made of 304 stainless steel, and the equipment has passed multiple food safety certifications, ensuring worry-free food safety compliance for Song Factory Tea. Throughout this phase, TEDIA maintained close communication with Song Hotpot, continuously collecting feedback and refining details to ensure perfect alignment with operational needs.
3. Standardized Process Development and Pilot Deployment
To ensure smooth adoption, TEDIA provided Song Hotpot with comprehensive operating manuals and training videos covering equipment operation, daily cleaning, and troubleshooting. These materials enable even non-specialist staff to quickly master the preparation of Song Factory Tea beverages that are both fast and high quality.
TEDIA also collaborated with Song Hotpot to establish standardized intelligent beverage SOPs tailored to actual store scenarios. This ensures rapid replication across stores and easy onboarding for staff. Process standardization allows new locations to integrate quickly into the brand system, maintaining consistent quality and service levels across both new and existing stores—strongly supporting large-scale expansion.
TEDIA has already completed equipment deployment across Song Hotpot stores in South China, with plans for unified rollout in newly opened stores nationwide.
Innovation Outcomes and Business Value
1. Significant Reduction in Labor Costs
With TEDIA’s intelligent beverage solution, Song Hotpot achieves professional tea-brand-level flavor replication and quality standards. R&D-developed recipes can be reproduced cup by cup at the press of a button, transforming the need for specialized beverage staff into tasks that can be handled by general store employees.
Recipes are centrally configured via the TEDIA APCP cloud platform and distributed to stores with one click. Store systems update automatically, and beverages are dispensed via tap or QR code—dramatically reducing recipe memorization and training requirements. Training cycles were shortened from approximately two weeks to just one day, significantly lowering annual per-store training costs.
2. Improved Labor Efficiency
By enabling fully intelligent, end-to-end beverage operations, TEDIA’s solution allows simultaneous multi-line dispensing and instant output, reducing single-cup preparation time from around one minute with manual methods to as fast as 6 seconds.
TEDIA’s proprietary weighing-feedback dispensing technology ensures both efficiency and consistency in every cup, driving Song Factory Tea’s transition from labor-dependent preparation to intelligent, high-efficiency operations—setting a new benchmark for freshly made beverage efficiency.
3. Expanded SKU Potential and Agile New Product Launches
Through cloud-based recipe management, TEDIA provides Song Hotpot with a highly efficient framework for product innovation and rollout. New beverage recipes can be deployed to all stores instantly, with no need for staff to memorize complex formulas—dramatically shortening time-to-market and enabling truly frictionless new product launches.
With 1:1 replication of laboratory-developed flavors across all stores and every cup, combined with real-time production data uploaded to the management backend, Song Hotpot can accurately evaluate consumer preference performance using reliable, standardized data. This capability supports rapid testing and iteration of new products, significantly enriching the beverage SKU portfolio and contributing to increased store revenue.
TEDIA not only enables SKU diversification but also provides long-term support for sustained beverage innovation.
4. Consistent Quality and Stable High Output
The desktop equipment incorporates TEDIA’s patented weighing-feedback dispensing technology, enabling precise dispensing even for viscous and non-homogeneous ingredients, with average deviations below <1 g / <1%. This eliminates quality fluctuations caused by human factors in traditional beverage preparation.
Whether operated by experienced or new staff, in new or mature stores, beverages consistently replicate laboratory R&D standards—ensuring alignment between product quality and Song Hotpot’s premium service positioning. With stable daily capacity exceeding 2,000 cups per unit, the system guarantees reliable high-quality supply.
The combination of store-to-store consistency and high-capacity stability provides a solid foundation for rapid store replication and cross-regional expansion, establishing a scalable and repeatable quality benchmark.
5. Higher Space Utilization and Reduced Rental Costs
The desktop equipment replaces large “milk tea workshops,” dramatically reducing the footprint required for beverage preparation. A traditional tea preparation area typically occupies 10–15 square meters, whereas a single TEDIA desktop unit requires less than 0.7 square meters—a space reduction of more than 10x.
The freed-up space can be repurposed for additional seating or other revenue-generating functions. The compact and flexible form factor also contributes to lower rental costs, significantly increasing beverage output per square meter and delivering higher operational efficiency and economies of scale.
6. Predictable Ingredient Costs and More Scientific Decision-Making
The TEDIA APCP system captures and uploads full-process production data in real time, enabling precise calculation of ingredient usage per cup and accurate tracking of ingredient batch disposal. This makes raw material costs quantifiable, predictable, and controllable, enabling more scientific and precise cost management.
Deep insights derived from comprehensive data further support strategic decision-making, driving intelligent beverage operations and broader end-to-end digital transformation. This data-driven approach strengthens consumer trust in the brand and supports sustainable, long-term growth.
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nanazhu@tediatech.com
18321154854（Workday 10:00 - 19:00 BJT）
Building B, Huihu Building, No. 10 Moon Bay Road, Suzhou Industrial Park, Jiangsu Province
Building B1, Taishang Creative Park, No, 428 Wubao Road, Minhang District, Shanghai
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