Viewing from 700CC: How Medium-Sized Tea Beverage Brands Break Through Growth Bottlenecks-News-TEDIA 提点科技-智能调饮

中文

Home

Product Solutions

News

Technical Advantages

About Tedia

Service Support

MODEL - I Intelligent drink overall solution

MODEL - V A one-stop solution for ready-made drinks

MODEL - ID750 A one-stop solution for ready-made drinks

Company Overview

Tedia Technology Development History

Cooperative Partner

Recruiting

Viewing from 700CC: How Medium-Sized Tea Beverage Brands Break Through Growth Bottlenecks

2026-02-04

As a leading freshly-made tea beverage brand in Northeast China, 700CC Natural Soda Fresh Fruit Tea has built strong regional competitiveness through continuous local market cultivation and product innovation since opening its first store on Taiyuan Street, Shenyang, in 2011. In 2019, the brand took the lead in the industry by introducing an innovative product concept combining natural soda water with freshly brewed tea, successfully establishing a differentiated brand positioning. By 2025, 700CC has grown into a regional market leader with nearly 600 stores nationwide.

微信图片_20250507182407.png

In early 2024, 700CC partnered with TEDIA to conduct in-store equipment pilot testing. From optimizing tea base storage modules to refining store workflow layouts, the equipment was fully calibrated to perfectly match 700CC’s operational model.The pilot phase prioritized company-owned stores and highly motivated franchise locations. After a full year of testing and validation, 700CC officially announced a full-scale deployment decision at the 2025 700CC Business School Young Entrepreneurs Salon in April 2025, accompanied by preferential policies to accelerate the transformation.

微信图片_20250507182420.png

微信图片_20250507182427.png

微信图片_20250507182437.png

The following sections, from the perspective of the store manager of 700CC's Dalian High-tech Wanda store, will help provide a more intuitive and comprehensive understanding of the real value TEDIA's smart beverage dispensing solution brings to each store across three key frontline application dimensions: operational optimization, staff experience, and store perception.

Operational Optimization: A Triple Upgrade in Intelligence, Standardization, and Efficiency

“Drinks are made faster, error rates are lower, and it’s much easier for new staff to get started.”

The intelligent system significantly reduces manual steps in drink preparation. Complex processes such as ingredient weighing and recipe blending are replaced by intuitive, standardized procedures.“New part-time staff can become operational within a single day.”

Note:TEDIA Intelligent Beverage Systems support multi-line simultaneous dispensing. With QR-code scanning, an average drink can be completed in approximately 6 seconds.

微信图片_20250507182450.png

Beyond operational automation, flavor consistency is a core concern for both the brand and individual stores. With a single calibration during opening procedures, staff can ensure consistent taste across every cup. The system provides real-time alerts for low ingredients, eliminating reliance on manual estimation and improving raw material utilization while maintaining consistent flavor profiles.

Note:TEDIA’s patented “weight-feedback dispensing algorithm” enables accurate dispensing of viscous and non-homogeneous materials such as fruit jams and yogurt, achieving an average dispensing error of <1g / <1%. This ensures stable, standardized output across a wide range of fruit teas and milk teas.

During peak hours, multiple beverages can be prepared simultaneously, significantly reducing customer wait times. The system maintains stable, high-performance output, minimizing efficiency fluctuations caused by human fatigue and ensuring consistent store performance throughout the day. As staff often remark: “During peak rushes, we used to feel overwhelmed. With the equipment, everything feels much easier.”

Note:TEDIA systems dramatically shorten drink preparation time, enabling near-instant fulfillment. With a high-performance architecture, the system can handle 5,000+ cups per day while maintaining stable operation. Designed for 24/7 continuous use, it allows stores to operate efficiently with minimal staffing, even during peak seasons.

Workforce Management: Enhanced Experience and Training Innovation

“Service motivation is higher, and onboarding is much easier.”

By automating repetitive tasks, TEDIA Intelligent Beverage Systems significantly improve employee work experience. Freed from manual overload, staff can maintain a positive service attitude even during busy periods, directly enhancing customer experience and driving repeat purchases.

微信图片_20250507182507.png

The system also drastically reduces training time and recipe memorization requirements. New employees can competently handle scan-and-dispense tasks on their first day and independently prepare drinks within 2–3 days. Simplified training lowers onboarding barriers, boosts employee confidence, and significantly reduces staff turnover, resulting in a more stable and professional workforce structure.

Note:TEDIA’s APCP Platform allows headquarters to centrally manage recipes and push updates to all stores with a single click, ensuring automatic system synchronization at the store level.

Store Perception: Space Optimization and Brand Upgrade

TEDIA Intelligent Beverage Systems integrate dispensing heads, refrigerated/ambient ingredient storage, and topping stations into a single compact unit. This replaces traditional large countertops accommodating up to 20 ingredient containers, significantly improving space utilization.The equipment presents a clean, intelligent, and professional brand image to consumers while enhancing operational efficiency. Concealed storage combined with high-capacity ingredient tanks ensures continuous supply while reducing exposed materials, improving cleanliness and sanitation efficiency.

微信图片_20250507182515.png

TEDIA places strong emphasis on data asset empowerment for its partners. Through APCP and intelligent dispensing equipment, data across the entire workflow—including recipe development, execution, cup-by-cup output, ingredient consumption, refilling, waste, food safety, and cleaning compliance—is captured and uploaded in real time to the enterprise data warehouse.This enables headquarters to maintain full operational visibility, while stores gain clear insights into ingredient usage, enabling precise ordering, waste reduction, and lower raw material costs.

Intelligent Chain Upgrades: Value for Brands, Benefits for Franchise Partners

In the intelligent transformation of the freshly made beverage chain industry, TEDIA’s solution builds a mutually beneficial digital ecosystem for both brands and franchise partners.

From the brand perspective, TEDIA addresses the core challenge of standardization at scale. It enables the promise of “every store, every cup replicating the laboratory-standard flavor” while significantly improving coordination efficiency between headquarters and stores. More importantly, operational know-how traditionally dependent on human experience is converted into quantifiable, traceable data assets, providing real-market feedback for product R&D. This allows brands to scientifically evaluate regional product suitability and reduce the trial-and-error costs of new product launches.

For franchise partners, the value of TEDIA Intelligent Beverage Systems is immediately tangible across daily operations. The scan-and-select workflow dramatically lowers technical barriers, allowing new staff to quickly become productive with minimal training—reducing labor costs and mitigating staff turnover challenges.The system’s ability to precisely dispense tea, milk, sugar, fruit jams, yogurt, and other viscous ingredients ensures consistent flavor quality while reinforcing consumer trust in a “consistently delicious” brand experience.

微信图片_20250507182526.png

From the operational management standpoint, TEDIA APCP system delivers transparency and clarity, enabling franchisees to achieve remote management without being physically present. Automatically recorded data on ingredient loss, cleaning frequency, and operational compliance helps identify inefficiencies, prevent stock shortages, and mitigate food safety risks. Over time, accumulated data supports continuous optimization of single-store profitability. For franchise partners, the equipment is not merely a production tool—it is a digital carrier of the brand’s product capability. When new recipes developed by headquarters are pushed through the TEDIA system, stores can instantly replicate laboratory-standard flavors without waiting for manual training, gaining a critical advantage in regional product launches.

TEDIA APCP is designed to support large-scale chain architectures, maintaining stability under high concurrency while offering an open yet compatible end-to-end digital ecosystem. With extensive experience in ultra-large chain deployments and a robust service network, TEDIA is well positioned to escort brands through their full digital transformation journey.

As the freshly made beverage industry enters the “10,000-store era,” digital and intelligent transformation is no longer optional for mid-sized brands seeking to break through from hundreds to thousands of stores—it is imperative. Guided by a customer-success philosophy, TEDIA remains committed to providing comprehensive support for chain beverage brands, enabling them to build fully standardized, automated, and intelligent operational systems for sustainable growth.